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SEO is a range of techniques for ensuring that your website is search engine friendly. In other words optimising the website code so that your site will be regarded by the search engines in a favourable light - and will therefore be ranked higher than your competitors’ websites for keyword terms that relate to your products and services.
SEO can influence the ranking of your website in what are called the ‘natural’ or ‘organic’ search listings. These are the results that appear in main part of the results page of most search engines, as opposed to the sponsored listings which appear at the top of the page and down the right hand side.
Recent research indicates that 90% of all clicks through to websites occur in the top 3 pages of a search engine, and 60% happen on page 1, so if your business moves up onto these pages, it enters the range of consciousness for the majority of web users, and therefore stands a much greater chance of being found.
 How is SEO done?
What SEO can’t do
Integrated web optimisation
SEO FAQs
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