|
There’s a great deal of hype about web optimisation, also referred to as search engine optimization (SEO). Most businesses receive spam from companies every week that promise to get them to the top of Google and then fail to deliver.
Here we seek to clarify expectations about what SEO can and cannot do, and urge companies to look at an integrated approach to website optimisation for maximum effectiveness.
 What is SEO?
How is SEO done?
What SEO can’t do
Integrated web optimisation
|
